Our vision on this journey of Euphemia is to make healthy lifestyle choices accessible, affordable- but most of all enjoyable.

We’re best friends and colleagues of many years and have grown our passion for wellness together as professionals working in the industry- Kathy as a Pharmacist, and Effie as a representative of many well-known wholefoods brands. Most recently Katie has joined us, firstly as a creative but now working in psychology, which has furthered her interest in the link between our body's health and our mental health.

Our dream has been to make eating well easy, quick and simple for everyone. We want to be a place for health and wellness education, where understanding what you eat and how that contributes to your wellbeing becomes part of a bigger whole.

Our goal is to help as many people as we can to live in an optimal performing state and we can't wait to share our passion for wellness with you. We’re achieving this by providing a diverse range of wholefood products for you to choose from our online store, as well as providing additional information on the benefits of eating whole, organic foods every day.

We hope you enjoy the experience and excitement of eating something new for the first time, each time you open our boxes. From the bottom of our hearts, we hope you love the Euphemia experience and if we can help to inspire you to create a better version of yourself through your lifestyle, we’d be so appreciative. Thank you for exploring the world of Euphemia.


Kathy, Effie + Katie x